There is something about cars and car culture that attracts the very best photographers, and when it comes to displaying the beauty of the automobile at its finest, leading culture photographer Mark Riccioni is among the best in the business.

Which marque and model do you choose if you want to present a truly beautiful set of images that highlight the sheer beauty of the car as an art form? There can only be a few to choose from, and Riccioni decided the Rolls-Royce Phantom in all its glory, and duly found an owner who commissioned him to do so.

Gentleman’s Tourer

The owner, who drives the car himself, presented a standard-wheelbase model – for many, the purest of the range – that Riccioni proceeded to photograph in true style in the perfect environment of London. The series of images, titled ‘Phantom Off-duty’, are to be displayed at Rolls-Royce’s Berkeley Square showroom until March 8th.

The car itself – named ‘Gentleman’s Tourer’ by its owner – is also to be featured in the exhibition, in what is a unique and very stylish expression of the ultimate luxury brand, one that has been at the top of the luxury brand market for many decades.

Luxury Deeply Personal

In a statement regarding the exhibition Rolls-Royce CEO Torsten Müller Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “Luxury is deeply personal; it is shaped by cultural codes and an individual’s personal philosophy. ‘Gentleman’s Tourer’ is a truly unique expression of these principles, formed in one of the world’s most exhilarating cities – the capital of our home market, London. I am delighted that Mark Riccioni has so effectively captured the spirit in which this motor car was commissioned and that we are able to share these images with the public.”

The showroom can be found at 15, Berkeley Square, London, W1J 6EG.